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Toyota Etios |
Toyota India unvieled its all new small car Etios Hatchback and Etios Sedan concept at the Auto Expo 2010. Toyota India has launched the sedan variant of Etios and the hatchback version will be launched in March, 2011. The diesel variants of both the versions will feature the same engine which we have seen in Corolla Altis diesel and will be launched in June, 2011. In addition to India, the Toyota Etios (the name means 'the origin of') hatchback - Etios Liva will also be sold in Russia, South America and perhaps other emerging markets.
- Fast Facts about Toyota Etios
- Etios Launched - Four Variants - J, G, G Option, V and VX
- Booking starts today (1st December) at Rs. 50000. Deliveries start in January 2011
- Base Variant of Etios priced at Rs. 4.96 lakhs!!
- Etios hatchback will be launched in march, 2011
- The hatchback version is Etios Liva
- The diesel variants of Etios will be be launched in June, 2011
- Etios sedan powered by a 1496cc 4 cylinder in-line petrol engine
- Maximum power of Etios is 89 bhp at 5600 rpm
- Maximum torque of 132 nm at 3000 rpm
- Centrally mounted instrument cluster and steering mounted audio controls
- Safety features includes dual SRS airbags and ABS with EBD
Toyota India has announced the prices of Toyota Etios:
- Toyota Etios J - Rs. 4,96,000.00
- Toyota Etios G - Rs. 5,46,000.00
- Toyota Etios G Option - 5,96,000.00
- Toyota Etios V - Rs. 6,41,000.00
- Toyota Etios VX - Rs. 6,86,000.00
All these prices are ex-showroom New Delhi. The base variant of Etios - Etios J is priced at Rs. 4.96 lakhs and top of the line Etios VX is priced at Rs. 6.86 lakhs. The prices of Toyota Etios seems to be very competitive considering the fact that it is a Toyota and the build quality is top notch. But less price doesn't mean that base variant will sell in huge numbers, buyers also want good looks and loads of features in a car of this segment. It is expected that the demand for "V" and "VX" variants will be more in comparison to the base variants.
- Dimensions and Luggage Space of Toyota Etios
Toyota Etios has an overall length of 4265mm, 1695mm of width, 1510mm of height and 170mm of ground clearance. Etios carries the USP of typical toyota cars - space, comfort and reliability. Etios has a wheelbase 2550mm and sufficient luggage space of 595 litres.
- Design and Styling of Toyota Etios
- Very basic and simple design
- Six spoke alloy wheels
- Rear lights resembles tail lights of Logan
- Chrome finish smiling front grille
On the outside, the Etios has sharp styling cues with a big smiling grille that has been high-mounted especially for India. The car has a strong shoulder line with an upward cut along the bottom of the door. Sculpted surface and dynamic character-line in the front and rear, enhance the presence of the Etios. The rear has a fluent flowing C pillar, rounded end and three-dimensional combination lamps that enrich the vehicle's exterior from different angles. The top variant of Etios features six spoke alloy wheels, Body coloured outside rear side view mirrors and door handles. But the design of Etios has nothing to boast about, it seems to be very simple, basic and bland. The Hatchback version of Etios looks much more proportioned and well balanced in comparison to bland looking sedan variant. The sporty body kit installed on the Etios Liva will not be available as a standard feature, it is expected that it will be offered as a option to the prospective buyers.
- Interiors and Comfort Features of Toyota Etios

- Double DIN music system
- Centrally mounted instrument cluster
- Spacious 13 litre cooled glove box
- Front Seats with integrated headrests
- Steering mounted audio controls
- Red and chrome finish gear knob
- Large bottle holders for every door
- Rear legroom and headroom is comfortable even for tall passengers
Interiors on the Etios are quite contemporary and the Etios sports a centrally mounted instrument panel with offset AC vents. Etios offers more space on the inside with roomy interiors as compared to its direct competition, the Swift. The instrument panel, including speedo and trip, is placed at the middle of the dashboard while the AC vents are in round shape. The three spoke steering wheel comes in dual tone along with the rest of the interior. Toyota Etios has modern interiors which look attractive and decent. A class-first ‘clean air filter’ which is standard across all grades for purified air in the cabin.
Toyota Etios offers all the features like we have seen in other C segment cars which includes Power steering, Power windows, Remote central locking, Dash integrated music system, Steeing mounted audio controls, Rear defogger, Steering adjustment and various other features offering maximum comfort to the passengers. Etios also features a 2 DIN music system which will be a MP3 and FM system with factory fitted 4 speakers. Toyota Etios features Electric power steering for excellent maneuverability and tilt steering ensures a good ergonomic driving experience. The steering comes with audio controls for comfort at the driver’s fingertips. The flat type rear floor design offers ease of movement for rear seat passengers. With its rigid body structure and world class Mac Pherson Strut, the Etios has superior dampening performance providing superior ride comfort.
- Interior Color Combinations
- Black: The J and G variant of Etios comes with all black interiors
- Black with Grey: The V variant of Etios comes with all black interiors
- Black with Red: The VX variant of Etios comes with all black interiors
Toyota Etios is available in four variants:
- Toyota Etios J
- Toyota Etios G
- Toyota Etios G Option (Safety Pack)
- Toyota Etios V
- Toyota Etios VX
The base variant Etios J is very basic and it don't feature power steering, power windows, remote central locking and comes with black door handles and black outside rear view mirrors. The top variant Etios VX is fully loaded with these features: Dual SRS airbags, ABS with EBD , Air conditioning, power steering, power windows, remote central locking, tilt steering, CD/MP3 Player, Steering mounted audio controls, Alloy wheels, Cooled glovebox, Rear defogger, Fog lamps, body colored door handles and outside rear view mirrors.
- Safety Features of Toyota Etios
- Dual SRS airbags
- ABS (Anti-lock Braking System)
- EBD (Electronic Brake Distribution)
- Energy absorbing body shell
The high end models of Etios feature ABS (Anti-lock Braking System) with EBD (Electronic Brake Distribution), Energy absorbing body shell and Dual SRS front airbags. The Airbags and ABS comes optional in "G" variant of Etios and these features are standard in "V" and "VX" variants.
To adopt to the various diverse climate and usage conditions in India, special treatment and countermeasures have been implemented:
- Good ground clearance of 170mm
- Under body protection to prevent damage to fuel and brake lines
- Anti-corrosion steel sheets at areas prone to rusting and stone hits
- Chipping resistant paint on rocker mould & fender
- Engine & Fuel Efficiency of Toyota Etios
- 1196cc Petrol Engine
- Maximum Power of 89 Bhp at 5600 rpm
- Maximum Torque of 132 Nm at 3000 rpm
- Under ARAI standard conditions it returns mileage of 17.64 kmpl.
The Etios features a 1.5 litre petrol engine which generates maximum power of 90 Bhp at 5600 rpm with maximum torque of 132 Nm at 3000 rpm. Plans for diesel motor are on hold and the buyers will only have the choice of petrol engine initially. Under ARAI standard conditions, Toyota etios returns a mileage of 17.64 kmpl.
- Shades Available in Toyota Etios
Toyota Etios is available in following six shades:
- Symphony Silver
- Harmony Beige
- Serene Bluish Silver
- Vermilion Red
- Celestial Black
- White

The Etios was launched by Mr. Akio Toyoda, President of Toyota Motor Corporation and scion of Toyota’s founding family, on his maiden visit to India after taking over as the Head of the company. Also present were Mr. Akira Okabe (Senior Managing Director, TMC), Mr. Soichiro Okudaira (Managing Officer, TMC), Mr. Osamu Nagata (Managing Officer, TMC), Mr. Yoshinori Noritake (Chief Engineer - Etios, TMC), Mr. Vikram Kirloskar (Vice Chairman, TKM), Mr. Hiroshi Nakagawa (Managing Director, TKM) and Mr. Sandeep Singh (Deputy Managing Director-Marketing, TKM).
Commenting on the launch of the Etios, Mr. Akio Toyoda, President TMC said: “ India is a key market for our overall strategic growth plans, and the launch of the Etios is definitely a milestone not only for Toyota in India but for Toyota globally. Toyota strongly believes in the ‘customer first’ philosophy, hence it was important to collect valuable feedback from our prospective customers right from the concept stage to what the Etios is today. We at Toyota believe, ‘the road makes the car’ and the Etios is a product of real-world testing on roads across India. Our testing has covered a hundred thousand kilometers on every kind of road that Indian drivers encounter, from Kolkata to Mumbai, from the Himalayan foothills to the tip of the Indian peninsula.
We at Toyota will continue listening carefully to Indian customers to stay in touch with their changing expectations. We will respond quickly with technological development and continue providing products that Indian customers will love.”
Speaking on the occasion, Mr. Hiroshi Nakagawa, MD TKM, said: “The Etios is very important to us, and its launch today marks the beginning of a new era for Toyota in India. In fact this launch will enable Indian customers in the middle income group to own an aspirational Toyota vehicle for the first time. I proudly also announce that production of the Etios will begin as planned in our new plant which is the most environmentally friendly automobile manufacturing plant in the country today.
Earlier this year we announced our plans to locally produce engines and transmissions at the Toyota Kirloskar Auto Parts in the third quarter of 2012 that will help us increase the localisation content of the Etios. Toyota in India will facilitate not just economic growth but social growth as well of the region it operates in, and in turn strive to be the most loved and admired company.”
Mr. Yoshinori Noritake, Chief Engineer of the Etios spoke about the development of the product, he said: “It was very important to understand the needs of Indian car buyers before designing an India specific car. We learnt that Indian customers are very price conscious but at the same time want space and comfort for their family, and style to enhance their status. One of the strong points of the Etios sedan is its true sedan design – designed on a sedan platform and not as a hatch with a boot – smart packaging that makes it compact at the same time spacious. More than 2000 engineers from Japan and India have worked in close collaboration over the last four years with a vision to offer Etios customers the ‘joy of ownership’ and ‘quality of life’.”
Talking about the Etios Sales and Marketing strategy in India, Sandeep Singh, DMD-Marketing, TKM, said: “We have planned an elaborate marketing strategy to warm up to our target customer and through our various campaigns we aim to successfully establish the Etios brand in India. To start with we signed on Mr. A.R.Rahman as our Brand Ambassador to establish an instant connect between the Etios values and Indian masses. We are committed to give our customers a Q-Class experience through a sales and service network that will be expanded to 150 dealerships by the end of this year. The bookings for the Etios sedan start today and deliveries will begin in January 2011. We would also like to use this occasion to announce the name of the Hatchback version: Etios Liva, which will go on sale in April 2011.”
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